TCC Linguagem e Práticas Sociais

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https://repositorio.ifal.edu.br/handle/123456789/579

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Navegando TCC Linguagem e Práticas Sociais por Tipo de Acesso "Attribution-NonCommercial-NoDerivs 3.0 Brazil"

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    A imagem do sujeito homossexual na impresa dos anos 1970-1980: o caso Lampião da Esquina
    (INSTITUTO FEDERAL DE ALAGOAS - Ifal, 2020-06-20) Farias, José Sebastião de; Silva, Aguimario Pimentel; http://lattes.cnpq.br/2370040993060322
    The work aims to analyze the image of homosexual subject in the Brazilian gay press, from the newspaper Lampião da Esquina, which circulated from 1978 to 1981. The study, affiliated with French Discourse Analysis, adopts the thinking of authors like Pêcheux (2008, 2014, 2015), Orlandi (2012), Trevisan (2004), among others. We seek to understand the roles imposed on homosexuals by the society, marked by heteronormativity, repression and authoritarian discourses. Lampião acted as a “counterdiscourse”, using elements that denounced the conditions of period. Thus, it sought to remove gays from marginalized spaces, giving new meaning to discourses and proposing new meanings.
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    O discurso publicitário e o imaginário em torno dos grandes astros do futebol
    (INSTITUTO FEDERAL DE ALAGOAS - Ifal, 2025-09-06) Almeida, Jefferson Gustavo Oliveira de; Silva, Aguimário Pimentel; http://lattes.cnpq.br/2370040993060322; Silva, Aguimário Pimentel; http://lattes.cnpq.br/2370040993060322; Silva, Danillo da Conceição Pereira da; http://lattes.cnpq.br/6370328770730957; Teixeira, Ivana Siqueira; http://lattes.cnpq.br/9981973307285649
    This research aims to explore and analyze advertisements on internet channels, in addition to social networks, which use ideological and imagery aspects of speeches through the figure of great football players, in order to associate their images (players recognized for their trajectory and fame in the sporting world) with brands from large sports multinationals. The aim is to observe the image of great idols such as Messi, Cristiano Ronaldo, their relationship of “trust” in the imagination of the potential consumer public, and the relationship that the advertisement provokes in the desire to consume sports products, as well as the false sensation that every boy can reach the successful status of the “stars” of advertising, in the study analyzed, the great football players, within this system as unequal as capitalism. In this article, it is necessary to reflect on discursive theory, relating concepts and characteristics relevant to the selected advertisements; observe how advertisements and the idea of the image concept are constructed before the public through the actors (players) and the discursive implications that the advertisement provokes; Associate the theories of communication, advertising and discourse analysis, and try to understand the relationship of these theories in the symbolic field.