TCC Linguagem e Práticas Sociais

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https://repositorio.ifal.edu.br/handle/123456789/579

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Navegando TCC Linguagem e Práticas Sociais por Tipo de Acesso "Attribution-NonCommercial-NoDerivs 3.0 Brazil"

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    A imagem do sujeito homossexual na impresa dos anos 1970-1980: o caso Lampião da Esquina
    (INSTITUTO FEDERAL DE ALAGOAS - Ifal, 2020-06-20) Farias, José Sebastião de; Silva, Aguimario Pimentel; http://lattes.cnpq.br/2370040993060322
    The work aims to analyze the image of homosexual subject in the Brazilian gay press, from the newspaper Lampião da Esquina, which circulated from 1978 to 1981. The study, affiliated with French Discourse Analysis, adopts the thinking of authors like Pêcheux (2008, 2014, 2015), Orlandi (2012), Trevisan (2004), among others. We seek to understand the roles imposed on homosexuals by the society, marked by heteronormativity, repression and authoritarian discourses. Lampião acted as a “counterdiscourse”, using elements that denounced the conditions of period. Thus, it sought to remove gays from marginalized spaces, giving new meaning to discourses and proposing new meanings.
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    Ideologias linguísticas neoliberais na formação do currículo de língua inglesa: divergências e manutenção do poder
    (INSTITUTO FEDERAL DE ALAGOAS - Ifal, 2025-09-23) Souza, José Raimundo Pereira de; Silva, Danillo da Conceição Pereira; https://orcid.org/0000-0002-5879-5999; http://lattes.cnpq.br/6370328770730957; Silva, Danillo da Conceição Pereira; https://orcid.org/0000-0002-5879-5999; http://lattes.cnpq.br/6370328770730957; Santos, Erinaldo da Silva; http://lattes.cnpq.br/7428490483642315; Teles, Gildete Cecília Neri Santos; http://lattes.cnpq.br/4616894272602597
    Throughout history, through socioeconomic disputes of domination, the English language became a prominent language worldwide to the point of being made official in Brazil as a curricular component. Later, under such to analyze the presience of this language in more depth to understand its role in our society and the ideologies and linguistic policies behind pedagogical projects. Thus, this article intends to analyze the linguistic ideologies present in the official documents that govern the teaching of English and how these ideologies still reinforce colonial socioeconomic ideals that flow into teaching. To this end, scholars such as Veiga (2007), Oliveira (1999), Leffa (1999) and Celce- Murcia (2001) will be called upon to discuss the historical construction of English as a discipline in Brazil, its methods and linguistic conceptions. Also based on Volóshinov (2012), Bakhtin (1983), Bagno (2011), Pinto (2019), Walsh (2013), Pennycook (2007), Teles (2022 and Nascimento (2018) to discuss the concepts and linguistic ideologies present in contemporary neoliberal times and how such aspects influence educational practices. The study is inserted in the field of Critical Applied Linguistics (Pennycook, 2006) and indisciplinary (Moita Lopes, 2006). based on the commercial aspects of the language as a currency of exchange and a symbolic asset, in addition to verifying that official documents carry neoliberal ideologies that adopt languages from a technical perspective and that delay education, in addition to the presence of colonial ideals that maintain homogenizing political projects and cultural and linguistic norms guided by power relations.
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    O discurso publicitário e o imaginário em torno dos grandes astros do futebol
    (INSTITUTO FEDERAL DE ALAGOAS - Ifal, 2025-09-06) Almeida, Jefferson Gustavo Oliveira de; Silva, Aguimário Pimentel; http://lattes.cnpq.br/2370040993060322; Silva, Aguimário Pimentel; http://lattes.cnpq.br/2370040993060322; Silva, Danillo da Conceição Pereira da; http://lattes.cnpq.br/6370328770730957; Teixeira, Ivana Siqueira; http://lattes.cnpq.br/9981973307285649
    This research aims to explore and analyze advertisements on internet channels, in addition to social networks, which use ideological and imagery aspects of speeches through the figure of great football players, in order to associate their images (players recognized for their trajectory and fame in the sporting world) with brands from large sports multinationals. The aim is to observe the image of great idols such as Messi, Cristiano Ronaldo, their relationship of “trust” in the imagination of the potential consumer public, and the relationship that the advertisement provokes in the desire to consume sports products, as well as the false sensation that every boy can reach the successful status of the “stars” of advertising, in the study analyzed, the great football players, within this system as unequal as capitalism. In this article, it is necessary to reflect on discursive theory, relating concepts and characteristics relevant to the selected advertisements; observe how advertisements and the idea of the image concept are constructed before the public through the actors (players) and the discursive implications that the advertisement provokes; Associate the theories of communication, advertising and discourse analysis, and try to understand the relationship of these theories in the symbolic field.