TCC Sistemas de Informação
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Navegando TCC Sistemas de Informação por Assunto "Análise de dados"
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Item Desenvolvimento de uma solução para análise e visualização de dados de notificações compulsórias de violência doméstica(Instituto Federal de Educação Ciência e Tecnologia de Alagoas, 2023-12-13) Alves, Bianca Nicoly Amorim de Castro; Souza, Tarsis Marinho de; http://lattes.cnpq.br/9808563385937929; Silva, Cledja Karina Rolim da; http://lattes.cnpq.br/1770216488772332; Escarpini, Maria Cristina Tenório Cavalcante; http://lattes.cnpq.br/7517488817484840The healthcare sector faces significant challenges in managing vast amounts of data, often inadequately processed. This work aims to assist in the analysis and treatment of data by proposing a solution for the analysis and visualization of compulsory notifications of domestic violence. The goal is to provide decision-making support to authorities in addressing such incidents. The main objective is to conduct a data analysis and develop a data visualization solution to aid the Municipal Health Department of Arapiraca and the Strategic Information Center for Health Surveillance (CIEVS) in decision-making and the creation of action plans and public policies to combat this incidence. After data processing and requirements gathering, an application based on storytelling concepts was developed. As a result, graphical representations and a geographic map were implemented, contributing to data monitoring and the formulation of public policies.Item Estratégias e ferramentas para data analytics no marketing digital: uma revisão sistemática da literatura(2025-06-27) Silva, Emerson Lino da; Cunha, Mônica Ximenes Carneiro da; http://lattes.cnpq.br/1775024859845111; Araújo, Fabrisia Ferreira de; http://lattes.cnpq.br/9852315723070987; Gomes, Anderson Rodrigues; http://lattes.cnpq.br/2811716093058287The growing volume of data generated by user interactions, advertising platforms, and transactional systems reinforces the need for the effective use of data analytics to extract insights and support strategic decision-making in digital marketing. This article presents a systematic literature review (SLR) conducted based on PRISMA guidelines, aiming to investigate the main strategies and tools used for data integration, centralization, organization, and analysis in this context. A search in the IEEE Xplore and Google Scholar databases resulted in the identification of 90 articles. After applying inclusion and exclusion criteria, 4 articles were selected for analysis. The results highlight tools and strategies related to ETL, data storage, and reporting, as well as industry best practices and emerging developments. It is concluded that the use of data analytics tools and strategies contributes to increased productivity and accuracy of information, positively impacting insight generation and the decision-making process in the context of digital marketing.