2024-09-262024-09-262022-02-09https://repositorio.ifal.edu.br/handle/123456789/743The transition of tourism from marginal economic activity to structural economic activity raises the need to leave amateurism and invest in professional qualification in all aspects of the activity, from planning to operationalization. In this sense, and in view of the current tourist dynamics in the municipality of Pilar, in Alagoas, the following question was asked: the continued training of professionals from the Municipal Department of Tourism and Events of Pilar, Alagoas, presents itself as a strategy to promote tourist development? Faced with this research problem, the objective of this work is to offer and analyze the effects of professional tourism qualification on the team of professionals from the Municipal Department of Tourism and Events of Pilar with regard to interpersonal relationships and service to the public and during the process of elaboration of the Plan of Tourism Development. The methodological path of this research was Action Research. For Nunes and Infante (1996), Action Research can be understood as a consulting methodology because it articulates formal and informal knowledge in the solution of organizational problems. The application of the action research started in July 2021 and in December 2021, when it was completed, there was a noticeable change in the behavior of the servers, in the survey of offers of services and equipment related to tourism and in the narrowing of ties with recognized institutions in the promotion of tourism.ptAttribution-NonCommercial-NoDerivs 3.0 BrazilQualificação ProfissionalGestão do TurismoGestão Pública MunicipalProfessional QualificationTourism ManagementMunicipal Public ManagementTrabalho de Conclusão de CursoCIENCIAS HUMANAS