2025-09-022025-09-022025-06-15https://repositorio.ifal.edu.br/handle/123456789/1218Adopting a Dialogical Discourse Analysis (DDA) perspective, this study aims to analyze the polyphonic suggestions present in several verbal-visual statements in some discursive genres of the advertising sphere, such as pamphlets, advertisements and advertisements. Discursive genres are characterized as concrete statements, equipped with several ideological discourses that are part of society, through various means of communication present in the most diverse communicative spheres. One of these spheres is the advertising sphere, which for some people is simply a means by which the advertiser seeks to sell/advertise his product/service. It is from some concepts developed by the so-called Bakhtin Circle that these texts begin to be treated as discourses; an artifact that undergoes meanings and resignifications taking into account the context and the ideologies present there. We followed the qualitative and documentary research method, and in addition, we used theorists related to studies developed within linguistics, mainly within ADD and multimodal/multisemiotic discursive genres, such as Bakhtin (2002, 2011), Silva (2015), Kress and Van Leeuwen (2006) and Volóchinov (2018). We deal with some concepts such as ideological sign, concrete statement, ideology, polyphony and discourse. In addition, we also present a brief study in reference to the discursive genres that will be analyzed, bringing historical and critical discussions, posed by Marcondes (2002) and Sandmann (1993) about the beginnings of propaganda and announcement. From the analyses carried out, it was possible to note that advertisers seek to use various verbal-visual resources to suggest ideological points of view that in turn present a direct dialogue with their interlocutors, thus bringing polyphonic voices and different effects of meaning.ptAttribution-NonCommercial-NoDerivs 3.0 BrazilAnálise do discursoAnúncio publicitárioEnunciadoPolifoniaDiscourse analysisadvertisementStatementPolyphonyTrabalho de Conclusão de CursoLINGUISTICA, LETRAS E ARTES