2025-10-012025-10-012023-11-08https://repositorio.ifal.edu.br/handle/123456789/1260Brazil is one of the largest plastic producers in the world, and only 2% of plastics are recycled. On average, in Brazilian cities, solid waste generation is 13.7 million tons, or 64 kilos per person per year. Plastic waste is the most commonly found type of pollutant in the world, accounting for 48.5 percent of the materials that leak into the seas. Around 22 million tons of plastic leak into the environment, such as seas and rivers, as a destination. Concerned about the environment in 1990, Miguel Krigsner, founder of "O Boticário", created the Grupo Boticário Nature Protection Foundation, a non-profit foundation maintained by Grupo Boticário with the mission of promoting and carrying out nature conservation actions. In 2006, "Bote-Recicla" was created, being the largest "Clean packaging" return program in the cosmetics segment in Brazil. In this sense, this research aimed to present how this program positively impacts the environment, especially in Alagoas. To this end, we seek to present the company's direct and indirect actions in our state, highlighting the importance of reverse logistics. From this perspective, we can observe that, by disposing of products correctly, we give the packaging a chance to transform into something that can help not only people in general, but also our planet. Furthermore, it also contributes to the creation of job opportunities for collectors, thus allowing this empty packaging to be full of future.ptReciclagemEducação AmbientalLogística ReversaRecyclingEnvironmental EducationReverse LogisticsTrabalho de Conclusão de CursoCIENCIAS SOCIAIS APLICADAS