2025-04-282025-04-282023https://repositorio.ifal.edu.br/handle/123456789/926Digital media are tools that grant communication and teaching-learning processes. This research, having as main theoretical references FREIRE (2019), BAKHTIN (1997) and TENÓRIO et al. (2021), applied itself on the podcast media, through the creation of the program "Retalhos" - audio media that uses literature, artistic content and storytelling to grant practical and educational themes. The study aimed to offer material for reflection and dissemination of knowledge; to produce artistic-literary content; to investigate the process of choice, scripting and production; and to analyse the personal and social impacts of the content available. In its application and exploratory methodology, the research is a case study, because it analyses real situations, it is carried out in a context in which the participants take part and it verifies the variables that influence it. In the early stage, the bibliographical research was applied, in which content was analysed with themes that made possible the theoretical framework of the study. Concomitantly to the analysis, there was the invitation and the selection of volunteers to be the first listeners of the podcast. At this stage, they answered a pre-hearing form to catch the profile of the listeners. After that, the design and creation of "Retalhos", its visual identity, its script and availability on digital platforms were carried out. In the next stage, after listening to the episode, the listeners answered a post-hearing form that was the basis for the researcher to analyse the data collected from the bibliographic survey. After that, it was found that the listeners understood the purpose of "Retalhos" and that this is an instrument of democratisation of knowledge for educational purposes, inside and outside school environments. It is possible to understand that the social representation and the approach present in the "podcast" media can generate significant impacts on the reception of knowledge by the target audience.ptDemocratização. Linguagem. Podcast. Literatura. StorytellingTrabalho de Conclusão de CursoCIENCIAS HUMANAS::EDUCACAO