2024-04-112024-04-112024-04-112023-11-09https://repositorio.ifal.edu.br/handle/123456789/509This work addresses the creative process involved in developing an interior design project for a concept store specializing in cosmetic products located in Maceió, Alagoas. The study focused on enhancing and reinforcing the brand's image and core guidelines, incorporating regional aspects, and considering the target audience and communication applied within the store. To carry out this project, identification methods were employed, such as the TXM method to investigate the brand's characteristics and identity, and the interior design project method applied to the store's physical configuration. The choice of this theme is relevant due to the growth of retail in Brazil and the need for a sharp perspective on the final point of sale, achieved through interior proposals in harmony with the brand and regional culture. In an exploratory nature, this research involved a literature review on topics such as retail types, concept stores, commercial interiors, visual identity, regional culture, and consumption. The final product consisted of a preliminary study and interior draft, where the studied principles were applied to leverage display strategies and emotional engagement with the customer. Thus, the emphasis was on maintaining the brand image within the framework of an experiential retail proposal.Acesso AbertoDesign de InterioresEspaços comerciaisLojas conceitoLoja de cosméticosIdentidade de marcaCultura regional e marcaInterior designFlagship storeRetail designRegional cultureTrabalho de Conclusão de CursoCNPQ::CIENCIAS SOCIAIS APLICADAS::ARQUITETURA, URBANISMO E DESIGN