2024-04-152024-04-152024-04-152022-07-01https://repositorio.ifal.edu.br/handle/123456789/514Donor engagement is important for the sustainability of small and medium-sized third sector organizations, both financially and in attracting other donors. Also, due to the COVID-19 pandemic scenario, online fundraising platforms ended up being more widespread. The objective of this work is to propose a fundraising and donor engagement management platform for third sector organizations. The methodological procedure of the research involved a systematic literature review, a documentary research, a survey with donors, interviews with third sector organizations, the development of the platform itself and, finally, the validation. As a result of the systematic literature review, it was possible to collect the main strategies used in the donor engagement process: campaigns and post-donation thank you messages. The documentary research revealed the three main online fundraising tools, and it was possible to observe that not all of them had the requirements to engage donors. In the survey with the donors, the need for automated collections through credit card was discovered, in addition to the perceived reliability in the organization. In the interview with the organizations, the following needs were identified: recurring donations, donor portal, flexible billing model, intuitive interface and dashboard for donations. After these steps, a beta version of the platform was developed and its respective validation with one of the organizations participating in the interview. Users were satisfied and highlighted the intuitive interface, the platform’s billing model, the possibility for donors to manage their own donations, in addition to donor engagement through personalized emails and thank you messages.Acesso AbertoSistemas de InformaçãoTerceiro setor – Plataforma de captação de recursos e engajamento de doadoresDonabox – Plataforma SaaSDonabox – SaaS PlatformThird sector – Fundraising end donor engagementInformation SystemsTrabalho de Conclusão de CursoCNPQ::CIENCIAS EXATAS E DA TERRA::CIENCIA DA COMPUTACAO::METODOLOGIA E TECNICAS DA COMPUTACAO::SISTEMAS DE INFORMACAO