Navegando por Autor "Almeida, Jefferson Gustavo Oliveira de"
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Item O discurso publicitário e o imaginário em torno dos grandes astros do futebol(INSTITUTO FEDERAL DE ALAGOAS - Ifal, 2025-09-06) Almeida, Jefferson Gustavo Oliveira de; Silva, Aguimário Pimentel; http://lattes.cnpq.br/2370040993060322; Silva, Aguimário Pimentel; http://lattes.cnpq.br/2370040993060322; Silva, Danillo da Conceição Pereira da; http://lattes.cnpq.br/6370328770730957; Teixeira, Ivana Siqueira; http://lattes.cnpq.br/9981973307285649This research aims to explore and analyze advertisements on internet channels, in addition to social networks, which use ideological and imagery aspects of speeches through the figure of great football players, in order to associate their images (players recognized for their trajectory and fame in the sporting world) with brands from large sports multinationals. The aim is to observe the image of great idols such as Messi, Cristiano Ronaldo, their relationship of “trust” in the imagination of the potential consumer public, and the relationship that the advertisement provokes in the desire to consume sports products, as well as the false sensation that every boy can reach the successful status of the “stars” of advertising, in the study analyzed, the great football players, within this system as unequal as capitalism. In this article, it is necessary to reflect on discursive theory, relating concepts and characteristics relevant to the selected advertisements; observe how advertisements and the idea of the image concept are constructed before the public through the actors (players) and the discursive implications that the advertisement provokes; Associate the theories of communication, advertising and discourse analysis, and try to understand the relationship of these theories in the symbolic field.